XR Cargo Campaign

A multipronged print, video and web campaign was launched to promote the XR sled trailer line up for Southland Trailers. This included another industry first, a female spokesperson named Sarah, who appeared in a multi media launch that included web and print.

In conjunction with the launch of a newly redesigned trailer the logo was re-branded and exterior graphics were updated

A series of cross promo “webmercials” were created to showcase product placement with similar industries such as clothing and vehicle wraps.Videos were produced as online sales tools for the dealer network.These commercials promoted specials, features and special sales events.

A variety of print support pieces were created to coincide with sales and feature promotions. These were made available as a download from the website and as a email campaign.